Beginner’s Guide to SEO – Basic Concepts for Newbie’s

If you have started or thinking to start a blog then you must have heard SEO.

Today we are going to talk about it.

Search Engine Optimization (SEO) is one of the core things required to run a successful blogging. SEO is altogether a new field which cannot be describe completely in this post.

Therefore, we are writing all the basic points for out beginners. Since, we are moving the beginner’s guide first then to intermediate and advance, in this guide we will be covering all basic concepts and facts about Search Engine optimization.

So to know more about this deep topic lets get to the basics and facts of it below;

What is SEO?

Firstly, the most basic question about SEO which refers to that What actually search engine optimization is?

SEO, Search engine optimization, Off Page SEO

Search Engine Optimization refers to techniques and strategies used to drive huge traffic to your blog from search engines. This method of driving traffic is termed as organic traffic. The amount of traffic driven to your webpage solely depends on the positions of your keywords and its search volume. Higher your keyword ranks higher will be the traffic.

The SEO is broadly divided into two main types and parts;

  1. On-Page SEO
  2. Off-Page SEO

There are different parameters or measures which constitute the SEO of a webpage. And we have discussed all the basic idea of that below;

On-Page SEO

Lets first talk about On-page SEO. It refers to apply SEO strategies or techniques on your webpage directly. It includes following measures;

SEO, Search engine optimization, On Page SEO

  • Optimizing Titles
  • Adding Relevant headings (H1, H2, H3 heading tags)
  • URL Structure
  • Optimizing Blog post’s structure
  • Relevant Images and Videos
  • Adding Alt Tags and Titles to Images
  • Adding Compressed Images
  • Lowering Site’s Bounce Rate
  • Decreasing blog’s loading time
  • Keyword Density (Number of times keyword is used in a post)
  • Adding Meta Description and Meta Tags to post and blog
  • Interlinking of Posts with each other

These are some common techniques which are used in on-page SEO; however, it is not usually possible to rank a blog with only on-page you need to create a balance in both on and off page seo.

Off-Page SEO

Now lets move towards the off-Page SEO which is the crucial part of optimizing your web-page; but somewhere harder too. It includes applying the following measures and techniques to be followed

SEO, Search engine optimization, Off Page SEO

  • Link Building (blood of SEO) ; Go for Quality rather than numbers!
  • Social Media
  • Social Bookmarking

Talking about both on-page and off-page SEO, I can suggest you beyond any doubts that both On and OFF page SEO are very much important. You need to bring and maintain a balance between both SEOs. However, Off-page SEO has priority over on page which I have discussed below;

Why Off-Page SEO is more Important?

As I have already talked above that you need to maintain a balance between On-page and Off-page SEO. However, there have been some test conducted which shown that doing only Off-page SEO gives more effective results than doing only On-page SEO.

Since it is quiet obvious too, as you build reference links to your webpage, go social by sharing your content on social media and social bookmarking sites then you are more likely to receive more results. Moreover, you are more likely to be shared and discussed more by doing Off-page SEO which will be bring ultimate exposure.

Following are some results which only Off-page SEO can bring for you;

  • Increase in Keyword’s ranking: Your keyword will improve in SERP which directly means more traffic to the webpage
  • Increase in Page Authority

These are two main benefits which can be directly availed from Off-Page SEO.


This was our basic guide on SEO and its information. Stay connected to as in coming days I will be sharing a detailed comprehensive guide for Link Building, which is one of the important topic of Off-Page SEO.

If you have any queries or confusion left related to this SEO’s beginner’s guide then let me know. I shall get back to your queries as soon as possible.

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